Blog
The importance of including Door Drop Marketing in your marketing budget
Monday 21st September 2020
The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…
Recent Successes - Wide ranging companies gaining new business from door drops
Tuesday 23rd June 2020
What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…
Business continues at Plymouth Leaflet Delivery
Thursday 19th March 2020
Considering the COVID-19 outbreak, we wanted to inform our customers that we will be adhering strictly to all advice provided by the World Health Organisation. We are also closely observing protocol as advised by local authorities. Given the recent news and on-going issues surrounding COVID-19, we thought it was important that our customers are aware of the facts regarding the post and mail delivery, any risk to people's health. Please find below two statements, one from Royal Mail. We hope you find the below information useful and informative. Royal Mail has issued the following statement Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus. From experience with other coronaviruses, we know that these types…
Why your great partnerships work for your customers?
Thursday 19th March 2020
When planning marketing campaigns for your customers it pays to have strategic partnerships in place to deliver the services that may not fall within your specialty. Finding those reliable partners who you trust to provide the service that you expect your clients to receive is a matter of the basic business requirements of getting to know them, of them getting to understand your business and then delivering that service. In an internet marketing forum recently, a member was asking for recommendations for print services. The responses were almost unanimous in saying that the remote online services produced an acceptable level of print quality, what was lacking was interaction. We have talked before in our blogs about the impact your leaflets can…
What you should get from a print partner - 5 Key points to think about!
Thursday 20th February 2020
Where printing was seen as a poor relation a few years ago, recently it has become reenergized as a primary means for communicating with customers. With that in mind here are the five key points you should consider when looking for a prospective partner. 1. Understanding: If you are trusting vital parts of your marketing strategy to an external partner then you need to have confidence in their ability to deliver. Understanding your expectations and objectives is essential. The need for understanding works both ways however and you need to be clear about what is achievable within your budget and timeframe. This is the first step to building a relationship based on mutual trust. 2. Problem Solving: Simply put you need a…
Leaflets – How they get your message across
Thursday 23rd January 2020
With so many companies successfully using leaflet distribution it can certainly be highly effective. Promoting an event or special offer or launching a new business, whatever your message, leaflet distribution is a genuine option to spread the word. So how does a successful leaflet get its message across? Size counts, quality matters - You could opt for A5, A6, bifold, trifold or postcard. It is certainly about personal preference, but you will also need to consider what space is needed to get your message across. Think about an unusual size that will stand out amongst the crowd of other leaflets dropping onto the mat. Using good quality paper makes a lot of difference. A leaflet that feels substantial will give the…
What good print design says about your brand?
Thursday 19th December 2019
In our first blog this month we examined how leaflet distribution can work for your business. However, the best-prepared campaign will be worthless if it is carried through with a poor-quality flyer or leaflet. In 2005, a group The Design Council studied the portfolios of FTSE listed companies over the course of the previous decade. They found that the companies that put an emphasis on design did way better than the ones that didn't. In terms of a business advertising through leaflet distribution, the way to stand out from the crowd is through good print design. Images Any photos being used need to be of high quality and ready for a printed leaflet. Expecting the images used on your website which can…
Overcoming Resistance - Why a printed product works better than the web
Thursday 21st November 2019
In the last decade, many marketers have been engaged in some kind of "print to digital" transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is driven by how we consume media. We increasingly get our news, entertainment, and information via computers, tablets, and phones. Print-based media outlets have seen a decline in use that leads some to predict the complete demise of print as a marketing medium. The big difference between online and print materials is the scope of advertisements. A single website or Web ad can potentially reach customers anywhere in the world meaning online advertising can potentially reach…
Find your audience - GPS Tracking & Geodemographics profiling of distribution
Thursday 24th October 2019
Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been a fairly blunt tool. Geodemographic classification studies locations (geo) and people (demographic). It attempts to provide accurate and detailed descriptions of UK consumers and the areas where they live. Geodemographic classifications work from some basic assumptions; People who live in the same area are much more likely to have similarities than two people picked at random from different areas. Similar locations will have people who fit a certain demographic. Locations are classified according to the characteristics of the people…
How design sells your business
Monday 23rd September 2019
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…
Proper Leaflet Distribution
Monday 8th July 2019
The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser's tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…
Direct Mail – Making a comeback and getting attention
Thursday 25th April 2019
Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…