Blog
Important Lessons To Remember From A Year In Lockdown
Monday 12th April 2021
If you had told us 12 months ago that we would be still in the middle of a national lockdown, we probably wouldn't have believed you, but what a crazy year it has been. While it has been a period of great stress, worry, and endless challenges, it has also been a year of critical lessons for anyone involved in the world of business. Most people will have learned more about their business than ever before. We have realised the importance of being adaptive and resilient, and there are some key takeaways from the past 12 months that we would like to share with you. 1. Broadening your services is critical - We have seen a lot of businesses adapt to…
Are You Using Your Company's Database Wisely?
Friday 26th March 2021
If you focus marketing only on attracting new customers, you could be missing a trick. Your existing database is likely to be your biggest asset untapped asset. Take a moment to digest this, and it starts to make perfect sense. Those people approached you for a reason. Whether to learn more, think about or buy, they could be your next sale - so it's essential you don't neglect them when creating your marketing plan. Developing your interaction and marketing opportunities with existing customers and leads has enormous, often under-utilised value. Your Database + Our Experience = Perfectly Targeted Marketing Plymouth Leaflet Delivery offer all you need for personalised and targeted mailing campaigns. We know a targeted direct mail campaign bringing your news…
Let’s Make Your Marketing Spring Into Action
Monday 15th March 2021
The weather is getting better (hopefully) and with Spring well on the way, now is definitely the time to spring into action with your marketing plans. With the UK gradually opening back up, businesses that have laid dormant, or just been getting by, can harness the positivity that things are getting better, and start to revive their business plans for the future. And there are certain financial boosts to help many UK businesses do just that. A Budget Boost For Business The Chancellor, Rishi Sunak, during his spring Budget announced further grants to struggling businesses, alongside new loan schemes aimed at supporting businesses as we come out of lockdown and look to the future. A clearer picture of the furlough scheme…
Why You Should Continue To Test And Learn From Your Door Drop Marketing Efforts
Thursday 4th March 2021
We know that door drop marketing is highly effective at gaining attention. Research shows that around 89% of people remember receiving a door drop leaflet and 79% of them will keep it or pass it to a friend or family member. All of this increases awareness of your business and improves your sales potential. Our testimonials are proof that door drop marketing, especially as part of leaflet campaign over time, certainly helps many businesses. But that doesn't mean that every campaign you launch will have the same effect. Test and Learn We know you are likely to get new customers from a one-off leaflet drop, but think how many more you could get if you use a varied and enticing campaign delivered…
A Few Quick Tips to Help You Use QR Codes In Your Business Marketing
Friday 19th February 2021
Those funny little boxes of black and white patterns, QR codes, have become a popular way for businesses to direct potential clients to websites of businesses including mobile mechanics, small retailers and food delivery services quickly and efficiently. Are you aware of their benefits? And how could you go about using them to grow your client base? Let's take a look... What are QR codes? A QR code is a little magic box containing an array of black and white squares of machine-readable code. QR codes offer the very latest in Quick Response (QR) technology, allowing people to access your business more quickly than accessing a website address. Have you ever typed in a website address only to find you've mistyped something, and…
We Refuse To Participate In A Recession, How About You?
Monday 8th February 2021
It would be so easy to assume that all the effects on your business from being in a recession would be negative, but here at Plymouth Leaflet Delivery, we know this simply isn't the case. A positive outlook and an innovative mind means you can take a proactive approach, look objectively at how your business operates and get creative with your products and services. If you're determined that your business will not only survive but thrive throughout a recession, there are steps you can take to ensure this is the case. Cash flow planning Check your cash flow, assess how much liquidity you have, and once you understand the bottom line and know your financial strength you have the base with which…
We Help Businesses No Matter How Big Or Small
Friday 22nd January 2021
2021 sees us facing a year that will see a lot of huge changes. Alongside a likely rise in self-employment as those left unemployed by COVID-19 seek to start out on their own, established businesses will be looking to retain their place in the market. As competition for customers is likely to become more intense, this is a critical time to advertise effectively. We all know that successful marketing is key for businesses of all sizes to survive, and even more so this year as the coronavirus bites further. But how to you advertise to your best advantage with all the changes taking place across the UK? Countering COVID-related problems Lockdowns and restrictions have changed the way in which many businesses capture…
Get Ahead Of The Game In January With Marketing That Delivers
Tuesday 8th December 2020
The New Year brings new plans for many people and this year more than most. With the difficult year many of us have faced, and the development of a vaccine which could spell the end of national restrictions, people are on doubt focussing on what changes the new year could bring for them. And this leaves opportunity for businesses such as gyms, clothing suppliers, removal companies and more to get in front of people looking to make a change, if they are first through the door of their target market. New Year, New Me, New Business Opportunity We at Plymouth Leaflet Delivery know from experience that a new year is a great time for door drop marketing, and we believe strongly…
Misconceptions Of Door Drop Marketing
Friday 27th November 2020
Have you always thought that you could spend your marketing budget far more effectively than dropping a leaflet or brochure directly through someone's letterbox, believing they never work and are just a waste of time, paper and money. We're here to tell you that this simply isn't the case - and there are other misconceptions about door drop marketing that we think you should know about! Read on to find out how the right leaflets defy the misconceptions. Door drop marketing services provided by Plymouth Leaflet Delivery, could help to ensure your business gets noticed. MYTH 1 - There's a low response rate The reality is very different and backed up by the Data and Marketing Association (DMA), which through extensive surveys and…
The Benefits Of Merging Online And Offline Marketing
Tuesday 10th November 2020
No longer is there a one size fits all approach to marketing. Over time, the most successful businesses have realised that they need to combine both online and offline marketing to get the best results. Maximum exposure across all demographics will only be achieved by reaching out to those not using the internet equally as much as those that do. Here, we explain why a combination of both types of marketing could benefit your business and how you could bring the two together to get the most out of it. We are living in a time unlike any other How many potential customers would your business lose, if you switched to solely online marketing? The reality is more than you may have…
The Lifetime Value Of A Customer
Thursday 29th October 2020
You know how many customers you have; but do you know how many of them are repeat customers - customers that return to your products or services repeatedly? A major expense faced by any business is gaining customers, so it certainly makes sense to retain them and keep your company as their go-to choice. But how do you know who your most loyal customers are, and how do you keep them engaged? How can I measure my return rate? There are many ways to do this and to some extent it will depend on the systems you have available and your actual business model. For example, a subscription-based business can simply measure all of the customers purchasing a repeat subscription. However, it…
Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media
Tuesday 29th September 2020
At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business. Here…